AdWords Automation Is Awful

Nothing is ever easy. It’s universally true whether you are talking about baking a cake or advertising your business.

While the majority of our focus is on SEO, we also provide paid search services. More specifically, we can optimize your Google AdWords campaign to achieve more sales and leads.

Google AdWords is a very powerful sales engine that can bring in pre-qualified traffic to your site. A major difference between SEO and PPC (paid pay click) is the the amount of control you have on your account. SEO has much less control over the location, message, and keywords that you show on search engines. However, many advertisers on PPC campaigns don’t take full advantage of their acute control. Instead they let Google manage their campaign for them.

Google has a very different focus than what you focus on as a business owner. When a user sets their AdWords campaign on full-auto mode they are basically telling Google to focus on the volume clicks and traffic rather than what’s really important, sales!

Don’t let Google manage your campaign for you, because they don’t have your best interests in mind. Google focuses on volume, but when you get your campaign managed by an AdWords professional the focus shifts to sales and ROI. It’s the classic argument between quantity and quality. Value is always better than volume.